Senior Director, Media Planning

Organization

Stand Together

Location

Arlington, Virginia

Job Description

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. 
As the Senior Director of Media Planning on our Growth Team, you will lead the development of multi-channel media strategies for Stand Together’s brands and partner organizations. Working closely with internal and external stakeholders, you’ll craft campaigns that achieve both brand-building and direct-response goals, leveraging data and analytics to optimize impact. This role requires a strategic mindset, exceptional collaboration skills, and the ability to navigate complex priorities in a fast-paced environment.

What You Will Do

  • Strategic Leadership: Partner with Directors of Marketing Strategy across multiple issue areas to develop integrated media plans that support overall campaign goals. 
  • Brand and Performance Marketing: Lead media planning efforts that balance brand-building activities with direct-response and performance-driven tactics. 
  • Cross-Functional Collaboration: Collaborate with internal paid media teams, digital capabilities, data analytics, and research departments to plan and develop media plans. Coordinate with external partners to complement internal resources. 
  • Media Buying and Vendor Management: Lead negotiations for media buys with external vendors when necessary, ensuring efficiency and cost-effectiveness. Track and report on media spending alongside Data & Analytics and Growth Teams, working to optimize budgets for maximum impact. 
  • Analytics and Reporting: Use media performance data to inform ongoing optimization efforts, ensuring that campaigns meet or exceed KPIs. Present post-campaign performance insights to stakeholders. 
  • Growth Team Contributions: Work closely with other members of the Growth Team to align media planning with broader organizational strategies for growth and engagement.

What You Will Bring

  • 7+ years of experience in media planning, with a proven ability to lead both brand-focused and performance-driven marketing.
  • Broad experience across multiple media channels (both traditional and digital) and in delivering integrated campaigns with both internal and external teams.
  • Strong negotiation skills and experience managing media buys, including effective vendor collaboration.
  • Proficiency in analytics tools for media performance tracking and reporting (such as Google Analytics, Nielsen, Moat, etc.).
  • Demonstrated experience collaborating with cross-functional teams, including paid media, data, and analytics.
  • Excellent communication skills and the ability to thrive in a collaborative, fast-paced environment.
  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

What We Offer

  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
  • A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
  • Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation.   
 
We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.