Director, Growth Marketing

Categories

Marketing (Growth)

Location

Arlington, Virginia

Job Description

Stand Together is a dynamic and mission-driven organization committed to driving positive social change and empowering individuals to overcome barriers. Join our team and be part of a collaborative community that values innovation, personal responsibility, and the power of bottom-up solutions. Together, we will create a society that fosters opportunity, dignity, and well-being for all.

Our community is growing and so is the impact of our work to empower people to innovate and tackle tough challenges. We're looking for a Director, Growth Marketing to transform the performance and lead our emerging growth capability. If this sounds like you, let’s talk.  

As Director, Growth Marketing you will be responsible for creating, managing, optimizing, and reporting on top-tier growth marketing strategies. To succeed in this role, you will have supervising experience and a background in digital marketing, A/B testing, conversion rate optimization and SEO. Your experience will be invaluable as you lead a variety of team capabilities and lead our newly formed Growth Pods. 
 
To thrive in this role, you will have 7+ years' experience in digital marketing with a clear focus on implementing a growth mindset across organizations. 

Your Responsibilities Include

  • Lead our emerging cross-functional Growth Pods 
  • Implement and manage robust experimentation frameworks, conducting A/B testing to optimize marketing efforts collaborating with our Data and Intelligence teams to connect the dots between Insight, Experiments and Outcomes 
  • Oversee conversion rate optimization (CRO) strategies, including funnel analysis, website optimization, and landing page testing 
  • Oversee SEO strategies, including leveraging best practices as well as innovative approaches to scale written content e.g.AI 
  • Develop cross-channel customer journeys, applying a data-driven approach to maximize paradigm shifts across core audiences 
  • Collaborate with internal paid media teams to ensure campaigns, plans and activations achieve optimal outcomes 
  • Manage and grow teams with diverse capabilities, including CRO and SEO 
  • Communicate regularly with the broader growth leadership team to relay performance against goals and opportunities to drive innovation 
  • Monitor, analyze and report on key marketing metrics, providing insights and recommendations to improve marketing effectiveness 
  • Support the optimization of campaigns based on best practice to constantly drive improved outcomes with outsized impact on growth 
  • Drive transformation by ideating on new ways to measure, track, optimize and drive a deeper understanding of the unit economics behind Paradigm Shift 
  • Lead and professionally develop talent for the long term that is aligned with Stand Together’s vision and Principle Based Management, with an intentional focus on principled entrepreneurialism and team growth opportunities 

Knowledge and Skills You Bring to the Organization

  • 3+ years of supervising experience with a demonstrated background in cultivating and developing talent 
  • Minimum of 7+ years of digital experience with at least 5+ years in a growth focused role 
  • Proficient digital marketer who understands the dynamics of a growth and experimental mindset 
  • Proactive problem solver who thrives in ambiguity and change 
  • Experience working with dynamic monthly budgets and complex multi-channel media plans and channels 
  • Proven success planning, implementing, and reporting on full-funnel, objective-based campaigns that deliver value 

What We Offer

  • A meaningful career where your work will improve the lives of millions of Americans – especially the least fortunate
  • A vision-driven organization of over 1,200 employees across the country who are dedicated to improving the lives of others
  • Competitive salaries and bonuses. Our salary and bonus strategies are aligned to the value you create, not a standardized bell curve
  • Generous 401K match - 6% match with immediate vesting
  • Competitive health and wellness benefits
  • Our flexible time-off policy allows all employees to take leave as needed
  • Commuter assistance plans to offset the cost of commuting into our Arlington, VA offices (on-site parking or metro)
  • Opportunities for professional development and mentorship that can strengthen your effectiveness through Principle Based Management and other industry specific programs

Stand Together helps social entrepreneurs supercharge their efforts to help people improve their lives. We connect them with passionate partners and the resources necessary to make a greater difference.  Through our philanthropic community, we tackle some of the nation's biggest challenges so that every person has the opportunity to realize their extraordinary potential. Stand Together partners with people from diverse perspectives and backgrounds—including people in education, business, community non-profits, and public policy—to accomplish more together than any of us could on our own.   
  
Our Values Working at Stand Together is different from many other organizations. We have a relentless commitment to a culture based on a business philosophy called Principle Based Management® (PBM®). Informed by the principles that allow a free and open society to flourish, PBM® prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.    
  
We believe that diversity in experiences, perspectives, knowledge and ideas fuels creativity, broadens knowledge, and helps drive success. That’s why we’re proud to be an equal opportunity employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity. We welcome all qualified applicants regardless of color, race, religion, religious creed, sex, gender or gender identity, gender expression, sexual orientation, national origin, citizenship, ethnicity, ancestry, age, physical disability, mental disability, medical condition, pregnancy (including medical needs which may arise from pregnancy, childbirth, or related medical conditions), military and veteran status, genetic information, marital or familial status, political affiliation, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.