Senior Social Media Manager

Organization

Stand Together

Location

Arlington, Virginia

Job Description

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. 
 
As a Senior Social Media Manager on our Growth team, you will set the vision and become the architect of our social media program, specifically targeting and engaging Social Entrepreneurs. This is a unique and exciting opportunity to build a comprehensive go-to-market social media strategy to define how Stand Together connects with, supports, and grows an online community of changemakers. You will play a pivotal role in shaping our social media identity and impact for our key audiences. 

How You Will Contribute

  • Develop and implement a comprehensive, data-driven social media strategy tailored to Social Entrepreneurs across key platforms (eg. Twitter, Instagram, Facebook, and others as identified) 
  • Define Stand Together’s voice, tone, and content pillars ensuring alignment with our mission, values and priority initiatives. 
  • Plan, execute, and optimize high impact organic social media campaigns while collaborating cross-functionally (especially with Paid Social) to build Stand Together’s brand presence within the Social Entrepreneurship ecosystem 
  • Work closely with internal stakeholders to define social media goals, OKRs, and testing plans 
  • Serve as the lead relationship builder for social media initiatives partering closely with relevant internal teams and 3rd party agencies 
  • In partnership with our creative team, oversee the creation and curation of engaging, high quality social media content that resonates with our core audience 
  • Manage day to day operations of social media channels which can include scheduling, community management, and proactive engagement 
  • Leverage social listening tools to monitor trends, identify opportunities, gather audience insights, and track industry activity to further optimize strategy 

What You Will Bring

  • Enthusiasm to contribute to Stand Together’s vision and principled approach to solving problems 
  • 5+ years of dedicated experience developing and executing successful social media strategies (and programs) 
  • Proven experience in developing a go-to-market strategy for a specific audience segment, ideally with experience building a brand presence from an early stage or in an evolving brand environment 
  • Deep understanding of various social platforms, their respective audiences, best practices, and emerging trends. 
  • Strong project management and campaign execution skills with meticulous attention to detail and a proven ability to manage timelines and budgets 
  • Critical thinking and creative skills that emphasize experimentation and driving effective engagement outcomes 
  • Ability to work collaboratively with a diverse team and communicate effectively across all levels within the organization 

Standout Candidates Will BRing

  • Experience marketing to or building communities for social entrepreneurs, non profits, foundations, or other mission-driven organizations 
  • A strong portfolio showcasing successful social media campaigns and community engagement/growth 
  • Proficiency in content creation tools (eg. Canva, Adobe Creative Suite, etc) 

Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation.   
 
We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.