Senior Digital Campaign Manager

Organization

Stand Together

Location

Arlington, VA

Job Description

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. 
As the Senior Digital Manager with Stand Together Communications, you will lead high-impact digital strategies for national initiatives for Concerned Veterans for America (CVA) and The LIBRE Initiative. This role calls for a strategic leader with expertise in digital advocacy, campaign execution, and cross-functional collaboration. This role will drive strategic growth and optimize digital outcomes that support the organization’s mission, brand position and legislative objectives.  
The ideal candidate for this role is someone excited about developing important, change-making legislative advocacy and brand campaigns in a fast-paced environment. Our partners are among the most impactful and effective organizations at the state and federal level and are working to tackle the country's most critical challenges. If you’ve got a strategic mindset, with a focus on planning impactful campaigns, solving problems, and delivering results, we want to hear from you. 

What You Will Do

  • Plan and executing of high-impact digital marketing campaigns 
  • Work with internal stakeholders to determine project goals, KPIs, and testing plans 
  • Serve as the lead relationship-builder to partner effectively with marketing, communications, grassroots organizing, programming, policy, and government affairs teams  
  • Leverage social, email, texting,and paid digital campaigns to build partners’ brands and grow their online communities of activists  
  • Collaborate with digital capabilities, including content marketing, email, web development, and vendors to execute campaign plans  
  • Work with creative teams, including designers, videographers, and copywriters, to develop creative elements for campaigns  
  • Partner with our analytics team to develop regular reports that communicate campaign performance and insights to key stakeholders  
  • Think “big picture” and innovating through frequent experimentation 
  • Coordinate with departments and partners to align strategic priorities and ensure project timelines are followed 

What You Will Bring

  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
  • 5+ years of experience developing digital campaign strategies and overseeing its execution  
  • Project management and campaign execution experience, with an attention to detail and a proven ability to manage timelines  
  • Familiarity with digital trends and best practices   
  • Experience with social media platforms, media planning and buying, and audience acquisition campaigns   
  • Experience managing relationships and developing strategies with external vendors  
  • Knowledge of email marketing strategy and best practices  
  • Experience building out campaign landing pages in platforms like Unbounce or Instapage to compliment campaign strategy  
  • A demonstrated understanding of text messaging strategy and best practices   
  • Critical thinking skills and a creative mindset to help develop effective engagement tactics, and optimize campaign performance  
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Standout Candidates Will Bring

  • Project management certifications 
  • Digital certifications 
  • Experience working with grassroots or political campaign teams at a state and regional capacity 
  • A background in creating and contributing to digital marketing collateral like copywriting and basic design  
  • Experience marketing to grassroots activists or political campaign audiences 
  • Excellent verbal and written communication skills in Spanish and English

Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation.   
 
We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.